We’re driven by challenges and the desire to win. It’s in our blood as humans, some more than others. Gamification fuels that drive and brings the competition to technology. We see it in web applications, mobile apps, project management tools, etc. But if you’re a company looking to motivate your employees or engage with customers where do you start?
SXSW 2012
For those companies looking to venture into the mobile space, there are multiple platforms in market to help accomplish the move. However not all those platforms can provide companies with all tools needed. Appcelerator’s Titanium is the only mobile cloud platform to enable fully native-cross platform, mobile app, hybrid and HTML5 web development, from a single codebase.
In the fall of 2011 Apple introduced the world Siri your personal virtual assistant (PVA). Now for those with a iPhone 4S, Siri was an exciting new tool. You could talk to her, ask her questions, get your schedule, and even ask her for a joke if you were having a bad day. But what if you were on a phone other than the iPhone 4S? Well…you had to find your own jokes on that bad day.
Reinventing mobile search is exactly was Everything.me has done. Serial entrepreneurs Ami Ben-David, Rami Kasterstein and Joe Simon are the co-founders of Everything.me, a startup based in San Francisco and Israel. It’s a new HTML5 browser-based app that empowers users by putting everything they need at their fingertips.
One thing Internet technologies have brought us over time is the increasing ability to create customizable or personalized content for ourselves. It started as basic as signing up for a newsletter from your favorite site to customizing a profile to display particular topics. Then we took a giant leap with social media integration. We could now not only see content we were aware of but we could discover new content via our friends and their friends.
Mobile social discovery is all the rage as evidenced by the early success of apps like Banjo, which achieved an astounding 500,000 downloads in its first six months alone.
Apparently the momentum is continuing. Earlier this week, Banjo announced it doubled its users in the last three months. For those of you who don’t do math, that’s one million people using Banjo in just nine months since launch.
It’s often referred to as Spring Break for Geeks, and for good reason. I’m talking, of course, about South by Southwest (SXSW), Austin’s annual film and music festival that in recent years added an interactive component. It’s the place where geeks go to cut loose, share their knowledge, test new concepts and network like crazy.