Changing the Face of Digital Signage: Nanxi Liu of Enplug
“We want to innovate the digital ad space in a whole new way.”
Enplug is a fast-growing, ubiquitous Silicon Beach company. You might be aware of their products – perhaps having seen their neon signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture.
They hold a strong presence in Southern California, with locations in 30 cities. Their unique “provide value to customers first” mantra sets them apart in the digital signage industry offering Digital Solutions and Custom Office Signs. They’re a young upstart company who’s looking to change how we interact with digital signage and we’re thrilled to share their story with you.
Meet Nanxi Liu, CEO and a cofounder of Enplug.
We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. For more information about Enplug, visit their homepage and Crunchbase profile.
5 Strangers, 24 Hours
My favorite part of the interview with Nanxi starts right off the bat as she recalls the string of fortuitous events that brought the founding team together. All members were added in quick, successive 24-hour timespans and years later, they’re still going strong.
Through our conversation, we’re offered glimpses behind the lessons the Enplug team has learned along the way.
Follow Your Instincts
Nanxi discusses her multi-discipline background at Berkeley as a student in business, political economy, and engineering. Her career path was pointing her toward a future in Biotech (she’d also cofounded a biotech company around the time), but one simple introduction recharted her course completely.
In Spring of 2012, a former colleague at Goldman Sachs suggested she connect with David Zhu, an entrepre
