Author Archive: Alex Espenson

Google is, without a doubt, one of the heaviest hitters in the technological race. When the best of the team gather together to unveil their newest projects, people from the average tech geek to software defined storage vendors stop and listen. In the 2016 Google I/O, some pleasant upgrades and some jumps towards the next level of our futuristic modern lives were unveiled.

There was a time when cars didn’t come standard with seat belts. That seems like a ludicrous statement, but they just weren’t deemed necessary in the early days of the automobile. It’s hard to imagine a time when cars didn’t come equipped with things like gas gauges, seat belts, or speedometers. The automobile industry has seen a lot of changes in recent years when it comes to the technology that comes standard in vehicles.

It’s time to go house hunting. Where do you begin? How do you find what’s available, what the area is like, which schools are nearby? Well, there’s an app for that! Many apps, actually, but we’ve narrowed them down to the best apps that actually make home buying easier.

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Hardly a week goes by without hearing about a scandal or faux pas made by a company on Twitter, Facebook or Instagram. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business.

If there ever was a storybook group of hackers that helped humanity by getting information from companies illegally and sharing it, they certainly did not exist in the 21st century as a dominating force. Instead, companies that work in the cloud and with data have been constantly hit with malware and cyber attacks by hackers that want money and power.

It seems like people can’t stop talking about the latest smartphones. It’s a topic of excited conversation, one that never seems to let up. After all, as soon as people have purchased the latest version of whatever brand they prefer, they get right back to looking forward to what the next version will bring. So let’s indulge that anticipation a little bit, shall we?

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

Time and effort are everything to a small business owner. They need the skills necessary to run their business. They can utilize seven tools to improve employee management. Among the tools are BoostSuite, Blue Coat, Boomerang, and QuickBooks. Other tools include Zenefits, Genbook, and HipChat.

If you are a small business owner and are concerned about productivity, then you are not alone. The realities of modern technology have created a highly distracting environment for workers while making oversight more difficult for managers. A recent study found that 37 percent of employees constantly surf the internet while at work. That number may or may not surprise you based on your own experience.

As technology advances and systems become increasingly automated, the threat of cyber attacks becomes ever more serious. This is equally true for governments, large corporations and even smaller businesses. While hackers and cyber criminals have been around since the birth of the internet, society’s increasing dependence on technology has raised the stakes.