It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.
The “TenHands” name emerged from the concept and philosophy of John Wooden, the UCLA basketball coach, who emphasized the value of teamwork and insisted that all ten hands (five players) touch the ball before shooting. TenHands’ vision is to enable every person and organization to collaborate more effectively and get more done together anywhere without boundaries.
Microsoft in December 2011 it released SkyDrive apps for Windows and iPhone. The two mobile apps have been used by almost 4 million people according to Microsoft. Four million is pretty impressive for two apps in just 8 months, however Microsoft is aiming higher; with expectations of SkyDrive serving a billion people or even more.
Knowmia is a newly launched online video learning tool founded by two ex Flip Video co-founders and staff, Ariel Braunstein and marketing executive Scott Kabat.
Knowmia crowdsources and sorts best video lessons for college students from top teachers and helps parents or guardians follow their child’s college performance.
In the fall of 2011 Apple introduced the world Siri your personal virtual assistant (PVA). Now for those with a iPhone 4S, Siri was an exciting new tool. You could talk to her, ask her questions, get your schedule, and even ask her for a joke if you were having a bad day. But what if you were on a phone other than the iPhone 4S? Well…you had to find your own jokes on that bad day.
Google Drive is a cloud-service for files that offers 5GB of space to use however you wish right out of the gate for free. The first question that came to mind, personally, was “How do I get more if I need to?” The simplest answer isn’t “spam your friends on Facebook and Twitter to get’m to use your referral code”, it’s “show me the money”. Apparently, Google just piggybacked the Google Drive storage space expansion off the already existing Picasa Web Albums service.
All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. It’s hard to even watch a TV commercial without some sort of mobile app shout out. You read in newspapers that app downloads hit an all-time high, nearly every week (now at 1 billion in a week iOS + Android). Yet did you know that only 38% of adult Americans even have a smart phone?