Business
On Friday, February 22, USC’s Business and Entertainment Association (BEA) is hosting its 4th annual E2: Evolution of Entertainment Conference at the Town & Gown Hall at the USC Campus. The event is designed for professionals and students alike who are interested in or are currently working in the field of entertainment or new media. It’s focus is on the evolving changes in technology that have had an influential impact on the business of entertainment.
For 5 years, BIL has been a boon for those of us who enjoy learning, socializing with likeminded individuals and playing fun science games without paying a $6000 entrance fee ala TED. In case you haven’t heard, BIL is the tech oriented, community based non-origination that throws an Ad-HOC conference that runs concurrently with TED (March 1-3) every year.
Think about how many images are on the web. Millions, billions, trillions? Yes. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum, recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Photos…the final frontier.
The biggest culprit to a startup failure is a dysfunctional founding team. Intimidation alone of finding the right team kills many new ventures before they had a chance. The D.C.-based startup CoFoundersLab has addressed this issue by taking the guesswork out of matchmaking by introducing scientific methods, deep research and algorithms that have proven to lead to successful matches. They have partnered with Cross Campus to bring education and offline matchmaking events to Santa Monica quarterly
Over 500 startups applied last quarter to Launchpad LA’s accelerator, but only eight were chosen. Those eight have recently completed the program and are ready to do business.
This is class four for Launchpad LA. Sam Teller, the Managing Director of Launchpad LA hinted that big news would come soon. “The teams have accomplished an incredible amount in the past four months.
Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.
On Saturday February 9, Demo Video Lab is holding a one-day event to teach secrets to successfully launching a crowdfunding campaign. Geared towards artists, entrepreneurs and innovators, crowdfunding is a great way to get any projects off the ground, be it startup, movie, music or invention. It is the most viable way to not only get project funding but more importantly to get customer validation.
Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. With PromoJam 2.0, marketers now have the power to create social media campaigns with no development or design skills required – just drag and drop. The Social Promotion Management Platform is for businesses of all types – small, medium and enterprise.