InVisage Technologies Inc., the camera sensor company, announced the release of “Prix”, a short film shot entirely with InVisage’s QuantumFilm smartphone camera sensor. The film captures a stunning level of detail despite dynamic lighting environments and shooting fast-moving subjects outdoors. This quality is made possible thanks to InVisage’s QuantumFilm, a quantum dot camera sensor technology.
Imagine watching the world through your phone in real time, and seeing a path marked for you along the floor of a shopping mall. It is leading you to the bookstore, past the magazines, past the thrillers, mysteries and travel guides and directly to that coffee table book about World War I aircraft your father has been talking about buying for six months.
There’s a famous scene in Pirates of Silicon Valley (a movie that chronicled the origins of Microsoft and Apple) in which Bill Gates is meeting with IBM executives. The IBM executives agree to license software from Microsoft because “there’s no money in software anyways.”
The IBM executives weren’t stupid. They failed to recognize an inflection point in technological history in which profits would shift from hardware to software.