Marketing

TechZulu is excited to invite you on July 18, 2013 at 7pm, to a fireside chat with Krishna Gupta, Partner/CEO of Sortfolio, which he recently acquired from 37Signals. Krishna will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Krishna will share his experience on “What Makes a Startup Attractive for Acquisition”

Engage:BDR has been around for more than 5 years in the LA tech scene. The successes Engage:BDR has right now, helps highlight LA as a city for tech companies to develop and grow. We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing.

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.

For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest.

Santa Monica-based SHIFT,a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently.

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing.

TechZulu is excited to invite you on April 24, 2013 at 7pm, to a fireside chat with Cameron Olthuis, VP of Search and Social Strategies at CBS Interactive. Cameron will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Cameron will share his experience on Search and Social Strategies for Start ups.

It is going to be an informative night at the next Social Media Club L.A. (SMCLA) event at CrossCampus, with some major heavy hitters in the B2B industry dropping social strategy secrets. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand.

Creative thoughts are constantly processed in everyone’s mind. An idea may come up in your sleep, in the shower, or at work. Those same thoughts want to break out into reality, but who can help? Tongal is a place to start, and those very same creative thoughts can be brought together by a single community. Tongal created a community full of people around the world, who can collaborate on making videos for people to enjoy.