Some of the most successful brands to date are ones that have a history and a story. In this event, guests will learn how heritage brands today are using social media to reinforce their brand positioning and messaging in order to connect with their consumers, audience, and community. Join us for a presentation and workshop with industry leaders to gain the skills of a successful marketing strategy.
Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.
Content is king, and local startup Yekra has just secured $3 million in funding for their digital rights distribution service for the every man. In the digital age, streaming content is profitable for producers, but now digital rights management (DRM) is not just for big studios but for independent content creators as well.
Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide. The project was started by a group of young Spanish digerati called Riot Cinema Collective. Using the power of the Internet’s connected tools they are proposing a new film model from financing, distribution, production and user participation by fostering a hardcore community under a Share-alike Creative Commons license.
CADScan was formed in 2011 by Alastair Buchannan and Tony Rhoades and together they put a team to give people a chance on owning a great piece of technology. To do this, CADScan recently launched a Kickstarter to fund its new machine. The new machine in question, is a 3D scanner that is affordable to any market, which is also very easy to use and produces high quality scans.
Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.