Technology used to be about sending people to the moon. Now it’s about figuring out how many eggs are in your fridge when you’re at the store. The democratization of tech impacts our daily lives in many more ways than that trip to the moon ever will. Today, we all walk around with super computers in our pockets. Technology is literally in the hands of the masses.

Two Tap for consumers is more like Google Wallet, but much simpler than that. Which is nice for buying anything from a Two Tap affiliated store. However, Google Wallet has more features than Two Tap can manage. But again, Two Tap is looking to simplify things, not complicate things.

Unlike other typical earphones, the Founder of FreeWavz is an ear specialist and has designed a headphone to stay in the ear, no matter what activity you’re doing. The earphones are also sweat and water resistant. FreeWavz wants to be part of (almost) any activity you wish to tackle. The battery keeps the device going for 6-8 hours and recharges in an hour or so.

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming.

There have been many business gaining the good, the bad, and the controversial press from social media. But how many businesses know who their actual followers are? Do they ever keep track of any of them? Social Rank 2.0 thinks businesses should worry who their followers are.

Though there are many San Francisco transplants out there, I figured that there are people in L.A. tech who are like me, with the same curiosity to check out what’s going on up north.

With lots of people converging on the social media arena to engage, connect, and share with people wherever they may be, emphasis is put on quick exchanges of messages. And this gives way for mobile messaging apps.

But how does it perform? I had the chance to demo the phone for a week after this event in order to give an accurate review and I’ll say that it’s a nice, sturdy piece of hardware in your hand and in your pocket. It’s not too big like some of these MEGA phablets on the market but feels ruggedly solid, probably won’t need to get an additional outer case like you normally might with other smartphone selections.

Phones are an integral part of business. Without it, the business wouldn’t have a way to connect with each other and their customers. However, phone systems have been clunky or very hard to integrate into a business and the costs to buy and upkeep the system adds to the problem. Vonjour brings their cloud-based phone systems for business and looks to upgrade business call systems everywhere.

How will you know when to revise your business plan? The short answer is that plans are living documents and should be constantly evolving. That being said, there are certain times when major, rather than incremental change, is called for. How do you distinguish between the two? Below are unmistakable signs, or forks in the road, that should prompt you to substantially rethink your plan.