It is easy to understand why some traditional stores, those little shops around the corner, shirk and dodge the eventuality of turning digital. The digital world is pretty huge but then again, it is an eventuality and even small businesses and brands cannot and should not try to escape it. A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts.
When running your small business, you probably hear all the time about moving over to big data and shifting everything over to the cloud as it is easier for you to run and operate. Now, it might be true that just dumping everything you have over to the cloud is easy, but there are are right and wrong ways to approach business process management (BPM).
Long before Nest, smart home technology has been available. It was only recently that the stars have aligned between development, technology and bandwidth to make the Internet of Things (IoT) affordable and accessible. But to the early adopters still on the fence about converting to a smart home the question remains — is it reliable?
We’ve always been huge advocates of startups. So it brings not only TechZulu, but also Gadget Review great pleasure to announce a partnership with Microsoft.
In the coming weeks we will begin to search out qualified startups who can take advantage of what Microsoft has to offer. Is that you? If so, we want to hear from you.
At this point most people know you can learn just about anything online, but MentorMob founders Vince Leung and Kris Chinosorn found weeding through free online instruction to find quality content cumbersome and tedious. The founders are lifelong friends and lifelong learners from Chicago who have had successful careers in tech before joining forces to create the ultimate free social online learning destination that takes the best teachers on the web and curates their content into MentorMob learning Guides.
One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.