It seems like people can’t stop talking about the latest smartphones. It’s a topic of excited conversation, one that never seems to let up. After all, as soon as people have purchased the latest version of whatever brand they prefer, they get right back to looking forward to what the next version will bring. So let’s indulge that anticipation a little bit, shall we?

Ask any firefighter to name the most important thing a person can do to prevent their house from burning to the ground, and he or she will tell you, “Install smoke alarms.”

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps.

Where do you go if you want to buy a bumper pack of Fujifilm Instant Film, a latex sports girdle, or party game Cards Against Humanity? These are, in fact, some of the best sellers on the world’s leading e-commerce site, Amazon.

With over 150,000 people drawn to Austin in this year’s SXSW only one was crowned as one of the most photographed woman in the festival. Nope it wasn’t selfie queen Kim K. West, it wasn’t even the first lady, Michelle Obama, who graced the stage as a keynote speaker, actually it wasn’t even a human being. The title goes to Sophia, the beautiful and brilliant humanoid robot created by Hanson Robotics.

I wasn’t going to let anybody in the world—not the media, not my friends, not my detractors, nobody—define who I was.

140,000 new startup companies are reportedly launched every day. While the epicenter of tech innovation is undeniably Silicon Valley, a tide of new hubs emerging across the globe are gaining recognition.

When people express concern about how smartphones are damaging our young people, I laugh. This anxiety that the internet is going to ruin real human interactions is reminiscent of parents in the 50s who were worried that Elvis shaking his hips was the devil. Let’s be very clear here.

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar.