“How can I connect with investors?” is one of the most common questions I hear from early-stage entrepreneurs. “Connect” is a good word to use. If you’re looking for funding, you don’t just want to “meet” investors, shake their hands and give them your quick pitch. You want to “connect” with them, to really make a deeper connection.
Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners, SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients.
As technology continues to evolve and integrate deeper into our daily lives we see our devices becoming smaller, even virtually non-existant in some cases. Until recently these types of devices where only dreamt of through our childhood imaginations or in the latest Sci-Fi blockbuster. Now we’re able to see those imaginations come to life as Stained Glass Labs announces today the first ever wearable technology conference, GLAZED.
Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.
One of the hotter topics at the last Silicon Beach Fest (SBF) in Santa Monica was the exodus of homegrown tech talent. Some refer to it as “brain drain.” Others call it “talent flight,” while academics coined the phrase “mind migration.”
Canonical has launched its crowdfunding campaign for their new phone, the Ubuntu Edge, at IndieGoGo. Backers of the IndieGoGo campaign will be the exclusive owners of the Ubuntu Edge. Ubuntu’s first foray into the mobile ecosystem is kicking up some crazy buzz with both its new mobile OS and the hardware itself.
Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.
If the point of a business is to make money, then obviously you want to be very careful when it comes to managing that money. Your bank is key in this matter. Choosing a banking solution is one of the most important decisions you need to make as a startup. Your bank is more than just a place to store your money; it’s a tool to help you to minimize your financial risks and to manage your cash flow.
This month TechZulu is heading to NextSpace Coworking in Culver City! For those unfamiliar, held the last Friday of every month, TechZulu Final Fridays (#TZFF) are a creative blend between mentorship, networking event, startup showcase, and community celebration. Join us as we introduce you to featured faces and spaces across our great city, highlighting the many flavors of innovation that make up the LA tech ecosystem…plus plenty of free food and drinks.
Chicago- based baseball couple, Chris and Tracy Hayes are the founders of the new flik app. The flik app is a new social video platform developed for the iOS, utilizes short videos for sharing and discovering. Chris and Tracy talk with TechZulu about the flik app, social media, and startup advice.
