For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.
When’s the best time to visit a theme park? During a week-day while the kids are still in school of course! Shorter lines with less fuss, less hassle; you can get more rides in and really have a good time! Well, summer’s almost here and the weather’s warming up. What a perfect opportunity for AT&T to invite an intimate group of techies to spend some time checking out the new HTC One at Universal Studios.
Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. This article is to shine a digital light on a few other companies who have “WOWED” me and their secret sauce to create long term impact that makes at least my day a little bit easier, making me excited to share these companies with everyone I know.
Katie Rock, the founder of Activyst lives up to her name. She really does rock, and hard. Katie’s journey from corporate lawyer at a top firm to a social good entrepreneur has been a zigzag of twists and turns, luck and tenacity. What began as a pit stop vacation in a third world county, led to an epiphany, which turned into a passionate pursuit, and eventually a new social enterprise company that fundraises to bring sports to girls worldwide through the sale of athletic bags.
My interest was piqued last year during a phone call with Nick Allen, a member of my CALinnovates Advisory Board. Nick told me that he was in the process of winding down his fund at Spring Ventures, which would allow him to focus his energy on a new business he founded with Sunil Paul. The new venture, called SideCar, launched in San Francisco last June.
For 5 years, BIL has been a boon for those of us who enjoy learning, socializing with likeminded individuals and playing fun science games without paying a $6000 entrance fee ala TED. In case you haven’t heard, BIL is the tech oriented, community based non-origination that throws an Ad-HOC conference that runs concurrently with TED (March 1-3) every year.