Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.
The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience. To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference.
One of the hotter topics at the last Silicon Beach Fest (SBF) in Santa Monica was the exodus of homegrown tech talent. Some refer to it as “brain drain.” Others call it “talent flight,” while academics coined the phrase “mind migration.”
Adam Kanner is the co-founder and CEO of ScoreBig and has set two goals for the company. One is to help the industry fill unsold seats in a way that it doesn’t hurt their business like traditional discount.
Groupon today launched its high-end restaurant service dubbed Groupon Reserve,aimed at helping users find finest things to eat, see, do and buy.
Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.
Morgan Rostagnat, Christopher Elwell, and Thibault Mathieu are the brains behind WESAWIT. The mobile app and website that allows people to capture and share images and videos of events through social media. TechZulu catches up with the three to talk about WESAWIT, startups, and the LA scene.
Last week, the E3 Gaming Conference razzled and dazzled Los Angeles as attendees hobnobbed with top executives in the industry, tried out new consoles and platforms, took photo ops with cool displays like the reconstructed boat from Wind Waker, the green screen for Splinter Cell or Tanks of World of Tanks, and explored the latest and most realistic virtual worlds created by top game developers. There is certainly a lot to cover but I’ll just mention a few highlights.
With the E3 Expo wrapping up, SGN announced early this morning the acquisition of Mob Science further expanding its game portfolio and development team. SGN is the priemere cross-platform mobile game developer founded by MySpace Co-Founder Chris DeWolfe, delivering highly entertaining and engaging titles to millions of users around the world. Mob Science will join in the ranks of prior acquisitions including Hallpass Media and Mindjolt all under the strong and successful SGN umbrella.
Its that time of the year again folks and Silicon Beach Fest is about to be in full swing! For those who may be unfamiliar (and I don’t know how you are not!) Silicon Beach Fest is LA’s original and largest startup tech entertainment festival, celebrating the burgeoning tech scene in Los Angeles. Silicon Beach uniquely features startup and Hollywood entertainment speakers at panels, parties, hackathon, demo day, startup showcase, and more events, June 19-22, 2013 in Los Angeles.
