Ever since sound was first introduced into movies, the entertainment business has never really faced a huge change. However, the online presence has shifted the entertainment landscape drastically and is threatening to change the business for better or for worse. There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content.
TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Experience gadgets from the big brands with million dollar budgets to the startups bootstrapping and raising via IndieGoGo.
Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.
The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience. To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference.
Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.
Last week, the E3 Gaming Conference razzled and dazzled Los Angeles as attendees hobnobbed with top executives in the industry, tried out new consoles and platforms, took photo ops with cool displays like the reconstructed boat from Wind Waker, the green screen for Splinter Cell or Tanks of World of Tanks, and explored the latest and most realistic virtual worlds created by top game developers. There is certainly a lot to cover but I’ll just mention a few highlights.