Advertising

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

“Innovation to me is new ways of connecting people, especially people who are not yet connected.” -Jeff Gomez

The racy video shows a couple in an exchange of a passionate exchange – so absolutely enamored with each other that they couldn’t possibly control their actions. The video is premised by a simple statement “Where images and ads hook up.”

We’re a long ways off from actualizing the future, but there’s definitely a lot of work being put into getting us there safely. It’s a huge eco-system of automotive, tech, and regulations; and with anything industry-concept in nature, we understand that it’s tough to give concrete examples of projects in the pipeline.

Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.

Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.

Some of the most successful brands to date are ones that have a history and a story. In this event, guests will learn how heritage brands today are using social media to reinforce their brand positioning and messaging in order to connect with their consumers, audience, and community. Join us for a presentation and workshop with industry leaders to gain the skills of a successful marketing strategy.

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months. Born on the shores of Santa Monica, California, the company is taking its beta-tested Cv3 platform out into the public today.

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience. To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference.

AdRev has been administering music copyrights and monetizing millions of YouTube videos for over two years. They have partnered with major recording labels such as Universal Pictures and Warner/Chappell Production Music. AdRev has claimed and monetized over 10 million YouTube videos for larger parties.