Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.
Google challenged several global brands last year to take their most famous commercials and re-create them as digital campaigns. Execs at Google had imagined that interactive technology would open up new possibilities in advertising, so they decided to prime the pump with Project Re:Brief. The project urged advertisers to come up with ads that weren’t even thinkable, much less possible, in pre-Internet days.
With graduation already here and Father’s Day almost upon us again this year, thoughts of what to get for dads and grads is on our minds once again. For those who are athletically inclined, have an active lifestyle or even just a tech geek, the Yurbuds IronMan Inspire Talk Sport Earphones with Inline Microphone are a gift worth considering.
Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.
CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing.
Creative thoughts are constantly processed in everyone’s mind. An idea may come up in your sleep, in the shower, or at work. Those same thoughts want to break out into reality, but who can help? Tongal is a place to start, and those very same creative thoughts can be brought together by a single community. Tongal created a community full of people around the world, who can collaborate on making videos for people to enjoy.
Think about how many images are on the web. Millions, billions, trillions? Yes. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum, recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Photos…the final frontier.
Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.