We’d like to think the successful testing was a result of diligence in our communication and persistence with our test users, but in reality we were just lucky to have the perfect test group. How was the group assembled? To loosely quote Vinny Gambini, did we “voir dire” potential test users to a point we were “more than satisfied”? We wish we could say yes, but the truth is, our test users simply came from our closest network of friends and co-workers
For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.
Lost your bike? Where are my kids? Has the delivery truck found the best route to its destination? My motorcycle was stolen? These are some questions that have gone through the minds of business owners and the general public alike. According to Valarm co-founder, Lorenzo Gonzalez, his motorcycle was stolen from an airport parking lot. Because of his unfortunate event, Lorenzo and his brother, Edward Pultar, teamed up and decided to build an app to prevent thefts and other applications for research and data.
The advantages of the cloud are apparent whether you’re a multinational enterprise organization or an SMB. Businesses of all sizes are realizing cost savings, efficiencies and productivity gains they never thought possible. Cloud solution adopters can increase available storage space, increase scalability, reduce administration complexity and slash the costs of personnel, hardware, power, cooling and the inevitable “end-of-life” data center upgrade cycle.
Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.